Promotion of projects on Facebook and Instagram, the advertising of which is prohibited by the rules of social networks, but allowed by the legislation of the countries in which the advert is shown
Tell us about your offer, current spend and target CPA. We'll review the situation and show what needs to be fixed — before scaling becomes a priority.
We review your current setup: campaigns, tracking, creative angles and account structure.
We identify where CPA instability or growth ceiling is coming from, and what needs to change first.
We propose a structured plan with clear priorities: tracking, creatives, structure or scaling.
Book a strategy call
Every number below is a product of structured process, not fortunate campaigns.
MetaADS is a performance media buying studio focused exclusively on Meta's advertising ecosystem. We work with brands that have already outgrown basic advertising setups and need structured, scalable systems built around real data.
Our work covers the full stack: offer and funnel analysis, campaign architecture, Pixel and CAPI implementation, creative hypothesis testing, daily optimization and controlled scaling. Every element is connected to measurable outcomes.
We work with complex niches — e-commerce, lead generation, subscription products and restricted verticals — where standard approaches consistently underperform. Our edge is technical depth, methodical creative testing and a clear understanding of how Meta's algorithm actually works.
"We build structured Meta Ads systems for brands that need more than basic advertising."
Real project structures. Numbers and details adjusted for confidentiality.
Understanding the project in full: niche, offer, funnel, geography, budget structure and target CPA. We don't start without clarity on what success looks like.
Campaign architecture, audience segmentation, creative testing logic, KPI framework. Every decision is documented and tied to measurable output.
Pixel audit, CAPI setup, event verification, deduplication, Event Match Score optimization. Data quality is non-negotiable before any spend scales.
Structured hypothesis matrix: multiple angles, formats and hook variations tested with defined criteria. Winners identified by data, not intuition.
Campaigns go live with controlled initial spend. Early signal monitored closely — weak combinations cut before they drain budget.
Scaling follows stable unit economics. Budget increases are methodical, CPA and ROAS monitored continuously to prevent erosion during growth.
We don't promise results we can't control. We build systems that give results the best possible conditions to happen.
Every decision — creative, bid, audience, structure — is evaluated against CPA and ROAS targets. Not aesthetics, not preferences.
Structured matrices, not random boosts. We test angles, formats and messaging with defined statistical thresholds before drawing conclusions.
We treat tracking as infrastructure, not an afterthought. Server-side events, deduplication and event quality are the foundation of everything we do.
Active accounts are reviewed daily. Budget allocation, bid adjustments and creative rotation happen based on live data — not weekly reports.
We scale budgets only when unit economics support it. Growth is controlled, CPA-stable and documented — not aggressive budget dumping.
We have worked in niches with strict moderation, limited targeting options and high rejection rates. That experience changes how we structure everything.
Weekly structured reports: what changed, why, what was tested, what the data shows and what comes next. No fluff, no vanity metrics.
Our best results come from projects where we have time to build, test and iterate. We're not a quick-fix service — we build infrastructure for sustained growth.
For projects entering Meta Ads or rebuilding from scratch. Structured start, fast learning cycle, clear output.
For brands ready for structured growth. Full Meta Ads management, ongoing creative production and controlled scaling.
Tell us about your project, current ad spend and target CPA. We'll review the situation and suggest the next step.
Book a strategy call