Performance Media Buying

Meta Ads traffic
for restricted niches
beyond moderation limits.

Promotion of projects on Facebook and Instagram, the advertising of which is prohibited by the rules of social networks, but allowed by the legislation of the countries in which the advert is shown

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Strategy Call

Tell us about your project before we talk.

Tell us about your offer, current spend and target CPA. We'll review the situation and show what needs to be fixed — before scaling becomes a priority.

We review your current setup: campaigns, tracking, creative angles and account structure.

We identify where CPA instability or growth ceiling is coming from, and what needs to change first.

We propose a structured plan with clear priorities: tracking, creatives, structure or scaling.

Book a strategy call

We respond within one business day. No sales pressure.

Agency in numbers

Built on data.
Measured in performance.

Every number below is a product of structured process, not fortunate campaigns.

$12M+
Ad Spend Managed
4.
Average ROAS
80+
Projects Launched
1,200+
Creative Tests Run
18+
Markets Covered
5+ yrs
In Media Buying
About MetaADS

We don't just run ads.
We build systems.

MetaADS is a performance media buying studio focused exclusively on Meta's advertising ecosystem. We work with brands that have already outgrown basic advertising setups and need structured, scalable systems built around real data.

Our work covers the full stack: offer and funnel analysis, campaign architecture, Pixel and CAPI implementation, creative hypothesis testing, daily optimization and controlled scaling. Every element is connected to measurable outcomes.

We work with complex niches — e-commerce, lead generation, subscription products and restricted verticals — where standard approaches consistently underperform. Our edge is technical depth, methodical creative testing and a clear understanding of how Meta's algorithm actually works.

01
Strategy First
Every campaign starts with offer, funnel and KPI clarity — not just ad setup.
02
Technical Depth
Pixel, CAPI, event quality and data reliability before any media spend scales.
03
Creative Systems
Structured hypothesis testing — angles, formats, messages — not guesswork.
04
Controlled Scale
Scaling only follows stable unit economics, not arbitrary budget increases.

"We build structured Meta Ads systems for brands that need more than basic advertising."

Selected Work

Cases & results.

Real project structures. Numbers and details adjusted for confidentiality.

Case 01 E-Commerce

E-commerce scaling from $15k to $90k/mo spend

Problem
CPA became unstable above $15k/mo ad spend. Creative fatigue, no structured testing framework, CAPI not configured.
Solution
Rebuilt account structure. Implemented CAPI with 95%+ event match score. Launched weekly creative testing cycle across 3 ad angles.
Result
Scaled to $90k/mo with ROAS stable at 4.1×. CPA variance reduced from ±60% to ±12% month-over-month.
Case 02 Tracking

Tracking recovery after iOS 14 signal loss

Problem
Post-iOS 14 update reduced reported conversions by 65%. Algorithm was optimizing on incomplete signal, CPA spiked.
Solution
Full CAPI implementation with server-side deduplication, domain verification and Aggregated Event Measurement setup.
Result
Event Match Score reached 8.4/10. Reported conversion volume restored to 91% of pre-iOS baseline within 3 weeks.
Case 03 Creatives

Creative testing system for subscription product

Problem
Single creative had been running for 4 months with declining CTR. No testing process. No understanding of which message angle worked.
Solution
Built a structured creative testing matrix: 4 angles × 3 formats × 2 hooks = 24 variants tested over 6 weeks with statistical confidence criteria.
Result
3 winning creatives identified. CTR improved 2.4×. CPL dropped 38%. Clear creative playbook documented for ongoing production.
Case 04 Restricted Market

Restricted vertical launch with stable ad accounts

Problem
Previous agency couldn't maintain stable ad account. Campaigns were repeatedly rejected. No coherent compliance strategy.
Solution
Account architecture rebuilt with compliance-first creative and copy approach. Structured moderation protocol established for all ad review touchpoints.
Result
Zero account bans over 8 months. Scaled from $0 to $40k/mo in spend. Maintained CPA within target range throughout the ramp-up period.
How we work

Six stages.
No shortcuts.

01 / Discovery

Discovery

Understanding the project in full: niche, offer, funnel, geography, budget structure and target CPA. We don't start without clarity on what success looks like.

02 / Strategy

Strategy

Campaign architecture, audience segmentation, creative testing logic, KPI framework. Every decision is documented and tied to measurable output.

03 / Tracking

Tracking

Pixel audit, CAPI setup, event verification, deduplication, Event Match Score optimization. Data quality is non-negotiable before any spend scales.

04 / Creative Testing

Creative Testing

Structured hypothesis matrix: multiple angles, formats and hook variations tested with defined criteria. Winners identified by data, not intuition.

05 / Launch

Launch

Campaigns go live with controlled initial spend. Early signal monitored closely — weak combinations cut before they drain budget.

06 / Scale

Scale

Scaling follows stable unit economics. Budget increases are methodical, CPA and ROAS monitored continuously to prevent erosion during growth.

Why MetaADS

What makes this different.

We don't promise results we can't control. We build systems that give results the best possible conditions to happen.

01

Performance-First Approach

Every decision — creative, bid, audience, structure — is evaluated against CPA and ROAS targets. Not aesthetics, not preferences.

02

Creative Testing System

Structured matrices, not random boosts. We test angles, formats and messaging with defined statistical thresholds before drawing conclusions.

03

Pixel / CAPI Tracking Logic

We treat tracking as infrastructure, not an afterthought. Server-side events, deduplication and event quality are the foundation of everything we do.

04

Daily Optimization

Active accounts are reviewed daily. Budget allocation, bid adjustments and creative rotation happen based on live data — not weekly reports.

05

Scaling Without Chaos

We scale budgets only when unit economics support it. Growth is controlled, CPA-stable and documented — not aggressive budget dumping.

06

Difficult Markets

We have worked in niches with strict moderation, limited targeting options and high rejection rates. That experience changes how we structure everything.

07

Clear Reporting

Weekly structured reports: what changed, why, what was tested, what the data shows and what comes next. No fluff, no vanity metrics.

08

Long-Term Cooperation

Our best results come from projects where we have time to build, test and iterate. We're not a quick-fix service — we build infrastructure for sustained growth.

Cooperation formats

Two ways to start.

Entry

Test Launch

For projects entering Meta Ads or rebuilding from scratch. Structured start, fast learning cycle, clear output.

  • Account & funnel audit
  • Ad strategy and campaign architecture
  • Pixel & CAPI audit and setup
  • Creative test structure (hypotheses, angles, formats)
  • Campaign build and launch
  • Daily optimization for 30 days
  • Weekly performance report
  • Post-test analysis and recommendations
Request terms
FAQ

Frequently asked questions.

Didn't find your question?
Write to us directly →

E-commerce brands, subscription products, lead generation businesses and performance-driven projects. We work best with companies that already have a functioning offer and funnel, and need structured media buying to grow.
Yes. We specialize exclusively in Meta's advertising ecosystem — Facebook, Instagram, Audience Network, Messenger. Deep specialization is how we stay ahead of the platform's changes and maintain technical depth.
Yes. We have experience running campaigns in verticals with strict ad review policies. We approach restricted categories with compliance-first creative strategy, structured account setup and a clear moderation protocol to maintain stability.
We build the creative strategy, angles and testing structure. Production — copy, visuals, video — we can handle in collaboration or work with your existing creative team. We define what needs to be tested; execution is flexible.
Absolutely. Tracking is the foundation of every engagement we take on. We audit existing Pixel and CAPI setups, implement server-side events, configure deduplication, verify event quality and optimize Event Match Score before scaling any spend.
First data signals typically appear within the first 2–3 weeks after launch. Meaningful optimization conclusions require 4–6 weeks minimum, depending on budget, niche and funnel conversion speed. We set realistic expectations before we start.
The minimum practical ad budget depends on your niche, CPA target and testing scope. We'll be direct about whether your current budget can support structured testing. We don't accept projects where the budget makes meaningful learning statistically impossible.
We do not guarantee specific results. Performance depends on offer quality, funnel conversion, budget, market conditions and data quality — factors we influence but don't fully control. What we guarantee: a structured process, transparent reporting and performance-focused execution at every stage.
Let's talk

Ready to build a Meta Ads system that can actually scale?

Tell us about your project, current ad spend and target CPA. We'll review the situation and suggest the next step.

Book a strategy call

We respond within one business day. All conversations are confidential.