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Immunity and rejuvenation supplements
Attracting customers from the USA and Canada to an online shop of dietary supplements
Here we will tell you about the results of working with an online shop from the USA that sells various supplements and vitamins. These guys have been on the market for more than 10 years and have tried many ways to attract customers. Since the target audience is in the US and Canada, Facebook and Instagram are definitely the main platforms for engagement.
Recently, the agency that was setting up targeted advertising for our shop has had problems with ad blocking and falling ROI on advertising.
That's why we were approached by this online shop to test our unique method on their products. We have already worked with this shop for more than one month and after the test period we signed an NDA agreement because of which we can't write the name of the online shop in this text, but by agreement of the parties we can show the results of the first month of cooperation. Let's get to it!
Recently, the agency that was setting up targeted advertising for our shop has had problems with ad blocking and falling ROI on advertising.
That's why we were approached by this online shop to test our unique method on their products. We have already worked with this shop for more than one month and after the test period we signed an NDA agreement because of which we can't write the name of the online shop in this text, but by agreement of the parties we can show the results of the first month of cooperation. Let's get to it!
About Project:
An online shop selling supplements for immunity, rejuvenation, etc. This shop has a huge experience and well-deserved reputation in selling such products. Therefore, when an interested person goes to their site, with a probability of 6% he will make a purchase. This figure is taken from the official statistics of this shop. Qualitatively made site, a huge number of reviews and prompt work of customer support service give an advantage over competitors. Therefore, an online shop of this level focuses on attracting quality traffic to its site.
The advertising budget for attracting new customers was $5,000 for the month.
Advertising campaign objectives:
Stages of realisation of the advertising campaign:
Stage 1: Creating and launching unique adverts to bypass Meta moderation
Having analysed the advertisements used by past agencies of our clients, we have concluded that most advertising agencies create ads with great design and layout, but without precise indication of potential clients' pain points. This is the main problem of the lack of good results of advertising campaigns, because the user may be interested in the product, but if he does not realise that he has a specific pain, the solution to which we offer him, he will simply skip our ad and we will lose money.
Our solution was as follows: we decided that we needed to break through the banner blindness of our potential customers and pinpoint the specific pain and its solution as accurately as possible. We created several adverts using precise wording of health problems, and applied a before/after format so that users could see themselves in the "before" format and make the decision to buy our product to be in the "after" format. We apply this method in different niches and it gives results, as our ads stand out from the competition and give a ready-made solution to the client's pain.
You can see an example of one of the creatives below:
An online shop selling supplements for immunity, rejuvenation, etc. This shop has a huge experience and well-deserved reputation in selling such products. Therefore, when an interested person goes to their site, with a probability of 6% he will make a purchase. This figure is taken from the official statistics of this shop. Qualitatively made site, a huge number of reviews and prompt work of customer support service give an advantage over competitors. Therefore, an online shop of this level focuses on attracting quality traffic to its site.
The advertising budget for attracting new customers was $5,000 for the month.
Advertising campaign objectives:
- Launch targeted advertising to bypass Meta moderation
- Generate statistics on the return on advertising investment
Stages of realisation of the advertising campaign:
Stage 1: Creating and launching unique adverts to bypass Meta moderation
Having analysed the advertisements used by past agencies of our clients, we have concluded that most advertising agencies create ads with great design and layout, but without precise indication of potential clients' pain points. This is the main problem of the lack of good results of advertising campaigns, because the user may be interested in the product, but if he does not realise that he has a specific pain, the solution to which we offer him, he will simply skip our ad and we will lose money.
Our solution was as follows: we decided that we needed to break through the banner blindness of our potential customers and pinpoint the specific pain and its solution as accurately as possible. We created several adverts using precise wording of health problems, and applied a before/after format so that users could see themselves in the "before" format and make the decision to buy our product to be in the "after" format. We apply this method in different niches and it gives results, as our ads stand out from the competition and give a ready-made solution to the client's pain.
You can see an example of one of the creatives below:
Stage 2. Analysis and scaling
After the first three days of launching the advertising campaign and investing $480 of advertising budget, we have already received 37 product purchases with an average cheque of $40. The average price per purchase was $13. We have convinced our clients that our unique adverts produce very good results compared to past agencies. We purposely don't use ads with beautiful designs to break through the banner blindness of our potential clients.
After selecting the most effective ads, we started scaling the advertising budget on them only and analysing the results of the ad campaigns. We drove traffic to a site that had a pixel set up on the buy button. That is, Meta's advertising algorithms were optimised and showed ads only to the audience similar to the one that made the target action - payment for the product.
To run advertising campaigns in this project, we used only one advertising cabinet, the statistics of which you can see below:
After the first three days of launching the advertising campaign and investing $480 of advertising budget, we have already received 37 product purchases with an average cheque of $40. The average price per purchase was $13. We have convinced our clients that our unique adverts produce very good results compared to past agencies. We purposely don't use ads with beautiful designs to break through the banner blindness of our potential clients.
After selecting the most effective ads, we started scaling the advertising budget on them only and analysing the results of the ad campaigns. We drove traffic to a site that had a pixel set up on the buy button. That is, Meta's advertising algorithms were optimised and showed ads only to the audience similar to the one that made the target action - payment for the product.
To run advertising campaigns in this project, we used only one advertising cabinet, the statistics of which you can see below:
Advertising campaign results:
In 30 days of cooperation we invested $5.024 of advertising budget. And we received 225 purchases of goods with an average cheque of $40. At the moment the return on advertising investment is $9.050. We think this is a very good result for a first launch. Many people will order vitamins and supplements from our online shop on a regular basis and the ROI figures will increase.
In this project we used a lot of sales funnels, tested a lot of adverts and found ROI bundles that we started to scale. Compared to other types of traffic for e-commerce, Meta is the most efficient and seamless platform. We also know ways to bypass the moderation of this platform and that's why our ad campaigns are more efficient compared to other agencies.
In 30 days of cooperation we invested $5.024 of advertising budget. And we received 225 purchases of goods with an average cheque of $40. At the moment the return on advertising investment is $9.050. We think this is a very good result for a first launch. Many people will order vitamins and supplements from our online shop on a regular basis and the ROI figures will increase.
In this project we used a lot of sales funnels, tested a lot of adverts and found ROI bundles that we started to scale. Compared to other types of traffic for e-commerce, Meta is the most efficient and seamless platform. We also know ways to bypass the moderation of this platform and that's why our ad campaigns are more efficient compared to other agencies.
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