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Online training on crypto-trading
Attracting traffic bypassing Meta moderation for free crypto trading training
Attracting traffic bypassing Meta moderation for free crypto trading training
In this case study we will show the results of working with specialists who are launching their own online crypto-trading training. Cryptocurrency is the new world of investment and digital money, there is no country that has not commented on this phenomenon in the world of finance in some way.
Targeted cryptocurrency advertising on Facebook and Instagram is allowed when you submit a certain form, in which you need to specify all the official data of the company, and it is far from a fact that you will be allowed to show ads.
That's why most of our projects are related to cryptocurrency. We are approached by a large number of startups, blockchain projects and online trading education projects that need advertising to attract new audiences.
Targeted cryptocurrency advertising on Facebook and Instagram is allowed when you submit a certain form, in which you need to specify all the official data of the company, and it is far from a fact that you will be allowed to show ads.
That's why most of our projects are related to cryptocurrency. We are approached by a large number of startups, blockchain projects and online trading education projects that need advertising to attract new audiences.
About Project:
Online crypto trading training. These guys have been in the world of cryptocurrency for a long time, have a lot of experience in trading and now they decided to start teaching it to other people for free.
Before we start co-operation, we carefully check the training materials for scam because we are also responsible for what we advertise. After checking, we realised that the training materials are quality. The project management has the intention to bring as many people as possible into the world of cryptocurrency, so they give their knowledge for free. And in order to recoup their investment in zero, they made the only mandatory condition for access to the training - registration on the Binance crypto exchange via their referral link. We believe this is the most environmentally friendly approach to training and to our audience.
Due to an NDA agreement, we cannot name the project on social media, but we have agreed that we can show our interim results and share conversions at different stages of the funnel. As this is a free online training, we need to attract as much audience as possible to our project's blog, where all the free training information will be given out.
The advertising budget for attracting new audience was $2500 for the month.
Objectives of the advertising campaign:
Stages of the advertising campaign implementation:
Stage 1: Create and launch unique adverts to bypass Meta moderation
In creating ads for crypto trading education we use the main advantages of our product, namely free access to all materials. This is the main aspect that sets us apart from our competitors, the audience will realise that we genuinely want to teach them cryptocurrency trading and not just collect tuition fees and lose interest in the students and from the results.
The funnel consisted of creating a chatbot in direct that gave away free material for signing up to the Inst profile. The chatbot was carefully worked out by the project managers and our task was only to bring as many people as possible into the funnel with highly clickable adverts.
Since we know how to bypass Facebook moderation, we used all trigger words in creatives, which are often blocked by Meta. We wrote in the creatives about the monthly trading earnings of the project creators themselves, gave forecasts for some coins, etc.
You can see examples of such creatives below
Online crypto trading training. These guys have been in the world of cryptocurrency for a long time, have a lot of experience in trading and now they decided to start teaching it to other people for free.
Before we start co-operation, we carefully check the training materials for scam because we are also responsible for what we advertise. After checking, we realised that the training materials are quality. The project management has the intention to bring as many people as possible into the world of cryptocurrency, so they give their knowledge for free. And in order to recoup their investment in zero, they made the only mandatory condition for access to the training - registration on the Binance crypto exchange via their referral link. We believe this is the most environmentally friendly approach to training and to our audience.
Due to an NDA agreement, we cannot name the project on social media, but we have agreed that we can show our interim results and share conversions at different stages of the funnel. As this is a free online training, we need to attract as much audience as possible to our project's blog, where all the free training information will be given out.
The advertising budget for attracting new audience was $2500 for the month.
Objectives of the advertising campaign:
- Attract new target audience to the blog
- Launch ads on crypto-trading bypassing moderation
- Generate statistics on the return on advertising investment
Stages of the advertising campaign implementation:
Stage 1: Create and launch unique adverts to bypass Meta moderation
In creating ads for crypto trading education we use the main advantages of our product, namely free access to all materials. This is the main aspect that sets us apart from our competitors, the audience will realise that we genuinely want to teach them cryptocurrency trading and not just collect tuition fees and lose interest in the students and from the results.
The funnel consisted of creating a chatbot in direct that gave away free material for signing up to the Inst profile. The chatbot was carefully worked out by the project managers and our task was only to bring as many people as possible into the funnel with highly clickable adverts.
Since we know how to bypass Facebook moderation, we used all trigger words in creatives, which are often blocked by Meta. We wrote in the creatives about the monthly trading earnings of the project creators themselves, gave forecasts for some coins, etc.
You can see examples of such creatives below
Stage 2. Analysing and scaling
After the first three days of running ads, we found the most effective adverts. The average price per initiated correspondence was $1-1.5. This is a very good price in the US and Canadian market. That's why we started to scale the advertising campaign and increase the advertising budget.
The project managers were in charge of controlling the chatbot functionality and answering students' questions.
All we had to do was to ensure continuous traffic into the project funnel.
You can see the results of the advertising cabinet on the screenshot below.
After the first three days of running ads, we found the most effective adverts. The average price per initiated correspondence was $1-1.5. This is a very good price in the US and Canadian market. That's why we started to scale the advertising campaign and increase the advertising budget.
The project managers were in charge of controlling the chatbot functionality and answering students' questions.
All we had to do was to ensure continuous traffic into the project funnel.
You can see the results of the advertising cabinet on the screenshot below.
Results of the advertising campaign to attract users to free crypto-trading training:
During 30 days of cooperation we managed to spend $2.450 of advertising budget and received 1.908 direct messages with an average price per message of $1.28. We and our clients believe that the results are very successful, a large number of target audience came, who received free training on crypto-trading and are ready to develop the cryptocurrency market.
Our clients, they believe that attracting a new audience to the cryptocurrency market is the best investment that will pay off several dozen times over in time. They create a community where everyone shares new information, all participants have received free training and are ready to start earning from trading. Those people who don't have the initial capital can earn it by doing activities to promote new crypto projects and getting airdrop for it.
We are very pleased to be involved in such innovative projects and we are happy to continue the launch of attracting even larger audience to the free online training on crypto trading.
During 30 days of cooperation we managed to spend $2.450 of advertising budget and received 1.908 direct messages with an average price per message of $1.28. We and our clients believe that the results are very successful, a large number of target audience came, who received free training on crypto-trading and are ready to develop the cryptocurrency market.
Our clients, they believe that attracting a new audience to the cryptocurrency market is the best investment that will pay off several dozen times over in time. They create a community where everyone shares new information, all participants have received free training and are ready to start earning from trading. Those people who don't have the initial capital can earn it by doing activities to promote new crypto projects and getting airdrop for it.
We are very pleased to be involved in such innovative projects and we are happy to continue the launch of attracting even larger audience to the free online training on crypto trading.
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