FB advertising for an e-commerce cannabis store bypassing Meta moderation. Budget: $183,000, purchases: 3,967

About the project:

A legal online store that sells cannabis products in Canada. There were constant problems with ad blocking. Even if something did manage to launch, it was impossible to scale advertising campaigns because the Facebook pixel was not installed on the website and the domain was blocked.

The advertising budget for 6 months of work amounted to $183,868

Advertising campaign goals:

• Launch cannabis product advertising bypassing moderation
• Install Facebook pixel bypassing moderation to collect accurate purchase information
• Scale advertising campaigns to maximize profits

Stages of advertising campaign implementation:

Stage 1: Creation and launch of unique advertisements bypassing Meta moderation

We already have extensive experience in launching advertisements for cannabis products and know which ads can deliver good results, so we have created several creative formats that showcase the product itself and highlight its advantages.

You can see examples of these creatives below

Stage 2. Installing the Facebook pixel to bypass moderation

This is the most important stage in the entire advertising setup process, as it is the pixel that helps Meta's algorithms select the right audience and collect data on those who have paid for an order on the website.

In simple terms, we set up data transmission not directly from the website, but from its server, and this is done in such a way that Facebook simply does not see which domain the data is coming from. This also allows you to see the net profit from advertising directly in the advertising account, as you have access to the “Purchase Conversion Value” metric, which you can use to create various calculation formulas directly in the advertising account.

After this stage, your business becomes practically “white” for moderation, the ads with the materials you want to launch are launched, and the target actions of people on the site are collected. All that remains is to implement this and start scaling competently.

Stage 3. Scaling advertising campaigns

From the outset, we set a maximum purchase price to which we could scale, and after launching the first campaigns and analyzing the results, we began scaling our advertising campaigns and continue to do so to this day. As for scaling, it is a fairly easy process for us, as most of the work has already been done and our ads are shown to the most interested people, which gives us a huge advantage over our competitors. Our advertising is always active, except when a particular product runs out of stock and we temporarily suspend the advertising campaign for that product.

Below you can see some of the results of our advertising campaigns.

Advertising campaign results:

Over six months of cooperation, we managed to spend $183,868 of the advertising budget. For this budget, we received 3,967 purchases with an average purchase price of $46.35. The total value of purchases is $616,933, but we cannot disclose the net profit figures due to an NDA agreement.

Our cooperation continues and the results are constantly improving, which allows us to invest even more advertising budget.

If you also want to launch advertising for your project, write to us in our messengers to discuss your project.