4.1 Return on investment in FB advertising of pharmaceutical products and additives in Germany
Budget: $12000 purchases: 2408

About the project:

We were contacted by an online pharmacy store in Germany. There were constant problems with ad blockers and pixels, and if something could be launched, then advertising campaigns could not be scaled in any way due to the fact that the Facebook pixel was not installed on the site, as well as due to the blocking of the domain and creatives..

The advertising budget for one of the last months of work was 12,000 dollars

Objectives of the advertising campaign:
Launch ads for pharmacology products bypassing moderation
Install Facebook pixel to bypass moderation to collect accurate information about purchases
Scale advertising campaigns to maximize profits

Stages of the advertising campaign implementation:

Stage 1: Creating and launching unique advertisements bypassing meta-moderation

We already have extensive experience in advertising pharmaceutical products and we know which ads can bring good results, so we have created several creative formats that showcase the product itself and emphasize its benefits.

Below you can see examples of these creatives.

Stage 2. Installing the Facebook pixel to bypass moderation

This is the most important stage in the entire advertising setup process, as it is the pixel that helps Meta's algorithms select the right audience and collect data on those who have paid for an order on the website.

In simple terms, we set up data transmission not directly from the website, but from its server, and this is done in such a way that Facebook simply does not see which domain the data is coming from. This also allows you to see the net profit from advertising directly in the advertising account, as you have access to the “Purchase Conversion Value” metric, which you can use to create various calculation formulas directly in the advertising account.

After this stage, your business becomes practically “white” for moderation, the ads with the materials you want to launch are launched, and the target actions of people on the site are collected. All that remains is to implement this and start scaling competently.

Stage 3. Scaling advertising campaigns

From the outset, we set a maximum purchase price to which we could scale, and after launching the first campaigns and analyzing the results, we began scaling our advertising campaigns and continue to do so to this day. As for scaling, it is a fairly easy process for us, as most of the work has already been done and our ads are shown to the most interested people, which gives us a huge advantage over our competitors. Our advertising is always active, except when a particular product runs out of stock and we temporarily suspend the advertising campaign for that product.

Below you can see some of the results of our advertising campaigns.

The results of the advertising campaign:

During one of the months of cooperation, we managed to spend 12,200 dollars of the advertising budget. For this budget, we received 2,408 purchases with an average purchase price of $7-8. The total cost of the purchases was over $50,000, but we cannot disclose the net profit figures due to the confidentiality agreement.

Our collaboration continues, and the results are constantly improving, which allows us to invest even more of our advertising budget.

If you also want to launch an advertisement for your project, write to us in messengers to discuss your project.